Commercial Project
003

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04/2022
/CIS Design course work/ 

*Branding-VI+MI
1st Chinese Character Design Competition









The brand MI focuses on tea culture and tea tasting, emphasising ‘cohesion’ and ‘elegance’.

The word ‘Yun Cui’ emphasises the mountain and river atmosphere and the high quality of tea source. The main visual shape is shaped by the inverted teacups and the mountain, and the colours are taken from the light and elegant tea broth. The text is written by an artisan as a unique brand identity, highlighting the unique craftsmanship and the tea culture of slow-paced life.
Based on the characteristics of Pu'er's tea origin and tea cakes, the design of the hard box and folding structure packaging combines the unique paper, highlighting the texture of the gift box and responding to the hidden meaning of the core of MI. (Special thanks to KAMI-Lab Speciality Paper)

The products are categorised according to square tea cake sachet, small clementine sphere and large round tea cake.

Both the Sachet and the Siu Ching Kao are available in individual retail packages and can also be adapted to 4x4 or 2x2 gift boxes. 
















The large tea cakes are visually upgraded according to the client's existing packaging, without changing the visual appearance of the sealed tea cakes to match their different flavours, extending the 4 complementary colour schemes, which are also applied to the flavour classification of the small tea cakes.

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