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/Clothes Are Alive/
*Branding *Publication *Installation
RGB Digital Printing
150g,200g speciality coated paper
RGB Digital Printing
150g,200g speciality coated paper
Every garment has a soul of its own.
This project aims to create a long-lasting reusable, valuable, process and ritualistic SLOW MOVING CONSUMER GOOD(SMCG)brand, with a detailed and complicated buying process that leaves a lasting impression, and delivers a concept about “CLOTHES are ALIVE” that provokes reflection of rational consumption.
This project aims to create a long-lasting reusable, valuable, process and ritualistic SLOW MOVING CONSUMER GOOD(SMCG)brand, with a detailed and complicated buying process that leaves a lasting impression, and delivers a concept about “CLOTHES are ALIVE” that provokes reflection of rational consumption.